Select a Location

Select a Role

Skip to main content
alt
  • About 529 Plans
    Overview
    • Features and Benefits
    • Income Tax Advantages
    • Estate Planning
    • Compare Savings Options
    • Savings Tips and Strategies
  • Our Plan
    Overview
    • JPM Advantage
    • State Tax Benefits
    • Investment Options
    • Prices and Performance
    • Meet the Investment Professionals
  • Resources
    Overview
    • Gifting
    • Rewards Program
    • FAQs
    • Useful Links
    • Calculator
  • Literature and Forms
  • For Financial Professionals
  • Contact Us
Search
Menu
Search
You are about to leave the site Close
J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.​
CONTINUE Go Back
  1. Gifting

  • LinkedIn Twitter Facebook

Gifting

Saving for college can seem overwhelming given the growing cost of college. Fortunately, it's not a task parents have to take on by themselves. Anyone in your child's life—friends, extended family members or grandparents—can open or contribute to an Advisor-Guided Plan. Giving the gift of education is a great way to celebrate a birthday, graduation or any other special occasion throughout a child's life.

Family members and friends can give the gift of education in two different ways:

  • Open an account: Individuals looking to give a gift to a child can open the 529 account and name the child as a beneficiary. For grandparents with estate planning needs, opening an account offers the potential to reduce their taxable estate—without giving up control of their assets. Plus, New York state taxpayers who establish an account in the Advisor-Guided Plan may be eligible for additional state tax deductions.1
  • Contribute to an existing account: Family members and friends who do not want to set up their own account can contribute to an existing account with our online gifting tool—an easy, practical way to give the gift of a college education.

Invite family and friends to give the gift of college savings with Ugift®

Ugift® is an online program offered by the Plan that makes it easy for family members and friends to make gift contributions toward college savings for birthdays, graduations and other milestones. This innovative service allows you to connect with your loved ones and invite them to give one of the most important gifts your child can receive—help toward a college education.

How it works:

  • Log in to your Advisor-Guided Plan account and click on the Ugift link, or, visit the Ugift homepage.
  • Fill in the details of the celebration, your invitee list and their email addresses.
  • With the click of a button, you can send an invitation and a specially coded gift coupon via email to your guests. You can also print gift coupons to hand out or mail to your guests.
  • The invitation will inform your guests of the upcoming celebration — and suggest that they give the meaningful gift of college savings.
  • When family and friends mail back the gift coupon with a check (minimum of $25), a code on the coupon links it to your account. Approximately five business days after the celebration date, the gift contribution will be invested directly into your account.
  • If the email address was provided, we'll even email a thank you note to the contributor to acknowledge the gift.

Frequently Asked Questions about Ugift® 

1 Contributions of up to $10,000 are deductible annually from New York State taxable income for married couples filing jointly; single taxpayers can deduct up to $5,000 annually.  New York State tax deductions may be subject to recapture in certain circumstances such as rollovers to another state's 529 plan, federal nonqualified withdrawals, withdrawals used to pay elementary or secondary school tuition, or qualified education loan repayments as described in the Disclosure Booklet and Tuition Savings Agreement.  State tax benefits for non-resident New York taxpayers may vary. Please consult your tax professional about your particular situation.

Quick Links

  • Learn about estate planning
  • Features and benefits
  • Savings tips and strategies

FAQs
Q. How do I open an Advisor-Guided Plan account?

A. You may open an account by contacting any broker or financial advisor.

Need more information? Find answers to all your college savings questions here >

ascensus-logo_small
jpm_asset_mgmt_151x50

Privacy | New York State Privacy | Security | Disclosure Booklet | Contact Us

INVESTMENTS ARE NOT FDIC INSURED, MAY LOSE VALUE AND ARE NOT BANK GUARANTEED.

 

For more information about New York’s 529 Advisor-Guided College Savings Program, you may contact your financial advisor or obtain an Advisor-Guided Plan Disclosure Booklet and Tuition Savings Agreement at www.ny529advisor.com or by calling 1-800-774-2108. This document includes investment objectives, risks, charges, expenses, and other information. You should read and consider it carefully before investing.

Before you invest, consider whether your or the beneficiary’s home state offers any state tax or other state benefits such as financial aid, scholarship funds, and protection from creditors that are only available for investments in that state’s qualified tuition program.

The Comptroller of the State of New York and the New York State Higher Education Services Corporation are the Program Administrators and are responsible for implementing and administering New York’s 529 Advisor-Guided College Savings Program (the “Advisor-Guided Plan”). Ascensus Broker Dealer Services, LLC (“ABD”) serves as Program Manager for the Advisor-Guided Plan. ABD and its affiliates have overall responsibility for the day-to-day operations of the Advisor-Guided Plan, including recordkeeping and administrative services. J.P. Morgan Investment Management Inc. serves as the Investment Manager. JPMorgan Distribution Services, Inc. markets and distributes the Advisor-Guided Plan. JPMorgan Distribution Services, Inc. is a member of FINRA.

No guarantee: None of the State of New York, its agencies, the Federal Deposit Insurance Corporation, J.P. Morgan Investment Management Inc., Ascensus Broker Dealer Services, LLC, JPMorgan Distribution Services, Inc., nor any of their applicable affiliates insures accounts or guarantees the principal deposited therein or any investment returns on any account or investment portfolio.

New York’s 529 College Savings Program currently includes two separate 529 plans. The Advisor-Guided Plan is sold exclusively through financial advisory firms who have entered into Advisor-Guided Plan selling agreements with JPMorgan Distribution Services, Inc. You may also participate in the Direct Plan, which is sold directly by the Program and offers lower fees. However, the investment options available under the Advisor-Guided Plan are not available under the Direct Plan. The fees and expenses of the Advisor-Guided Plan include compensation to the financial advisory firm. Be sure to understand the options available before making an investment decision.

The Program Administrators, the Program Manager and JPMorgan Distribution Services, Inc., and their respective affiliates do not provide legal or tax advice. This information is provided for general educational purposes only. This is not to be considered legal or tax advice. Investors should consult with their legal or tax advisors for personalized assistance, including information regarding any specific state law requirements.

Ugift is a registered service mark of Ascensus Broker Dealer Services, LLC.

If you need additional support in viewing the information on our website, please call our Investor Service Center at 1-800-774-2108 for assistance.

Copyright © 2025 JPMorgan Chase & Co., All rights reserved.